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Strawberry Specific Resources

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The issue of food safety spans the spectrum of the specialty crops industry, in this case strawberries, having potentially damaging impacts on the entire supply chain. This webpage will offer information as well as resources to assist growers in effectively educating and communicating food safety concerns that arise in normal production environments.

Visual Reminders of Food Safety on the Farm

The following resources were created to provide growers with visual reminders/cues on food safety to use with their direct market customers. In our focus groups, growers also requested that food safety and post harvest information be combined so that one consistent message could be conveyed. The posters (8.5 X 11.5) represent this objective and are downloadable for growers’ use on the farm.

Created by Diane Ducharme, Katrina Levine and Drs. Ben Chapman and Penelope Perkins-Veazie.

Food Safety Messages For Consumers:

1. Wash Your Hands
2. Don’t Pick When You’re Sick
3. Use Clean & Sanitized Picking Containers
4. No Pets in the Fields
5. No Eating, Drinking, or Smoking in the Fields
6. Choose the Ripe Berries
7. Chill Quickly
8. Take Home Card for Consumers: For Best Berries  *This card is customizable; Just click in the box area at the bottom to add your Farm Name! (Note: May need to open different browser that supports Adobe Acrobat Pro).

Food Safety Messages For Workers/Managers:

We found that if we were giving messages to consumer on safe practices while in the field, we needed to have some reminders for both the growers and workers in those same fields! So below are a few to correspond with the above consumer messages:

1. Wash Your Hands
2. Don’t Work When You Are Sick
3. Clean and Sanitize Containers
4. Serve Safe Samples
5. Keep Samples Covered

Food Safety Messages Using Story Telling (Interpretation Training):

Clientele have shown a significant increase in both interest and knowledge (Harrison, et al., 2010) by the use of effective “story telling” methods to educate. The following 5 part story about the “Red Family” can be used in such a manner as to provide a walking story with food safety education and reminders on effective practices to use while on the farm. The posters are designed to be divided: the top page introduces the story (Segment A), with what was done wrong (“What’s wrong here?”) and how should this practice be correctly done (“What should be done?”). The bottom page give the answers (Segment B) to both of these questions. Ideally, these would be placed together with the ability to “flip” to the bottom page for answers in a walkway to the field or standing in line to get picking containers before entering the field.

1. Part 1: Strawberry Picking with the “Reds” Introduction


Segment  B

2. Part 2: In the Field

Segment  A

Segment  B

3. Part 3: Fallen to the Ground


Segment  B

4. Part 4: No Soap

Segment  A

Segment  B

5. Part 5: Leave the Berries

Segment A

Segment  B

Additional Resources for Strawberry Growers:

If you have any questions or want these resources to reflect your Farm’s name, please contact for assistance.

Page Last Updated: 2 years ago
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