The resources in this section were developed as part of the N.C. Fresh Produce Safety training curriculum. They are intended to help Cooperative Extension agents and growers work with the media during times of crisis as well as proactively prepare to deal with crises before they occur.

Developing a message map
A key step in effective media communications is to develop clear and concise messages that address key audiences’ questions and concerns. A message map allows an operation to develop and organize key talking points about the business in advance of a crisis.

Making Your Point: A media relations checklist
Growers and Cooperative Extension agents should use this checklist when preparing for a media interview. Included are tips, questions and guidelines to help communicate the operation’s messages.

Media basics when a reporter calls
Preparation is the key to becoming comfortable with media calls and interviews. These tips should help prepare Extension agents and growers to work effectively with reporters.

8 Questions the Media Always Ask
There are certain questions the media will almost always ask when covering a food-related crisis. Be prepared when the media calls by developing responses to the questions in this document in advance